build a better msp resources - white


7 Strategies to make IT more engaging to executives


In this online free course, you can find advice to develop and adopt your Technology Best Practice.



Explore this track 

Make technology engaging! 

Do these statements sound familiar?

  • You are being ignored by business owners and they delegate technology related meetings to office managers.
  • You are wasting too much time putting together technology assessments as information is coming out of too many systems.
  • Your team is overwhelmed as your clients are not upgrading from legacy systems to ones easier to manage.
  • You feel being too salesy by going to clients with ad-hoc technology recommendations.
  • You cannot scale account management as each client seems to have a different expectation of what is on the QBR.


We will discuss the following:

  1. Ask Business Goals [Whole sale operation]
  2. Conversation not a presentation [Grace tesimonial]
  3. Right Audience (4Q) [bad audience]
  4. Dynamic Agenda []
  5. Separate the strategic from tactical (Q from the A)
  6. Rhythms and cosnistency, playbooks
  7. Connect the business value narrative to the tech talk



Your Technology Engagegement Expert Guide: Skip Ziegler



Early in his career, Skip realized that just understanding the technology was only part of the challenge.  To make technology truly valuable to an organization you had to communicate with business leaders; to align the possibilities that IT could deliver and meet the goals and needs of the business.

Skip Ziegler has developed a results-driven focus on applying technology to meet the needs of the business.

He believes that Technology Best Practice and Technology Stack adoption lead to the required operational efficiency to stay competitive on the disrupted IT Infrastructure market

See Skip's Profile